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Increase Conversions with a Landing Page | Bulldog Digital Media


– Hey, I’m Andre, Head Account
Manager here at Bulldog. I want to talk about our landing pages and how they can benefit
your Google AdWords campaign. So, what’s a landing page? When a visitor clicks
on a pay-per-click ad, they’re taken to a landing page, a webpage who’s sole
purpose of existence is to entice people to take an action. If done well, this can be the most
effective marketing weapon in your arsenal. The main goal of a landing page is to collect the user’s contact details or make a purchase
without any distraction. Why do you need a landing page? The short answer is because they help to increase your conversion rates. We’ve perfected this process and our landing pages increase conversions by 40% on average. If you consider the
example of sending traffic to your home page, versus
a standalone landing page, you can understand that
your home page is designed with a more general purpose in mind. It speaks more to your overall
brand and corporate values, and is typically loaded
with links and navigation to other areas of your site. Every link on your page that doesn’t represent your
conversion goal is a distraction and that would dilute your message and reduce your conversion rate. So to sum this up, we create a highly converting landing page to improve your conversion rate, which means an even higher
return on your investment.

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